“Start Each Day By Writing A New Chapter Before Breakfast.”

Brand Concept

The name of the brand is a homage to the quote found in Through the Looking Glass by Lewis Carroll, the sequel to Alice’s Adventures in Wonderland: “Why, sometimes I’ve believed as many as six impossible things before breakfast.”

The aim is to bring a new perspective to design and craft through the use of sustainable materials and a responsible making process. To create carefully crafted stationery that inspires everyday tasks and creativity in the workspace.

The world that is your desk is made up of a number of objects you use, whether it is for work or for your studies. Stationery probably makes up the smallest objects in this world, but the possibilities you have with pen and paper are endless.